Job Duties and Tasks for: 'Public Relations Specialist'. 1) Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. 2) Respond to requests for information from the media or designate another appropriate spokesperson or information source.

• Public Relations Job Summary Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. PR is a vital part of sharing and promoting our products and company.
• A Public Relations Director is responsible for leading and directing the creation of strategic public relations initiatives for a client or organization. A Public Relations Director oversees the coordination of interviews with media and may also serve as a lead spokesperson.

This Public Relations Officer job description template is optimized for posting to online job boards or careers pages and is easy to customize for your company. Similar job titles include Public Relations Coordinator. Post now on job boards.

Public Relations Officer responsibilities include:

• Developing PR strategies and campaigns
• Preparing press releases, keynote speeches and promotional material
• Building positive relationships with stakeholders, media and the public

Job brief

We are looking for a Public Relations (PR) Officer to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public.

As a PR Officer, you should be an organized and cool-tempered professional who is able to handle a crisis. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, we’d like to meet you.

Your goal will be to cultivate a positive company image.

Responsibilities

• Develop PR campaigns and media relations strategies
• Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
• Edit and update promotional material and publications (brochures, videos, social media posts etc.)
• Prepare and distribute press releases
• Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
• Seek opportunities for partnerships, sponsorships and advertising
• Address inquiries from the media and other parties
• Track media coverage and follow industry trends
• Prepare and submit PR reports
• Manage PR issues

Requirements

• Proven experience as a Public Relations Officer or similar PR role
• Experience managing media relations (online, broadcast and print)
• Background in researching, writing and editing publications
• Proficient in MS Office and social media
• Familiarity with project management software and video/photo editing is a plus
• Strong communication ability (oral and written)
• Excellent organizational skills
• Ability to work well under pressure
• Creativity and problem-solving aptitude
• BSc/BA in Public Relations, Journalism, Communications or a related field

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